Real Conversation
Rory's content feels like football conversation, not advertising. That is why brand integrations land naturally - built into the tone, timing and humour his audience already trusts.
Football creator · Presenter · MXI Group
Rory Talks
Football.
Talking football. Sharing perspectives. Building community.
Rory Talks Football is the new face of modern football content - built for a generation that lives the game across TikTok, YouTube, podcasts, streams and social-first formats.
Where football fan media was once dominated by rage bait, Rory brings a sharper new energy: wit, banter, football intelligence and cultural timing, delivered in a way that feels native to today's audience.
Football-first, with a love for Arsenal, Rory is evolving into a true sports and lifestyle media brand - giving partners a credible, high-impact route into the next generation of football culture.
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Total views
1M+
Total followers
0
Male audience
0
Aged 18–34
Performance at scale
Not just large. Active, reactive and consistently engaged.
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TikTok post views
Across three Rory channels · 20 Apr 2025 – 19 Apr 2026 (12 months)
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Profile views
0
Likes
0
Comments
0
Shares
60-day momentum (19 Feb – 19 Apr 2026)
+14% profile views
+33% likes
+197% comments
200M
4.3M
14M
275K
406K
336.9K
145M
2.1M
11M
217K
479K
212.8K
124M
2.7M
10M
234K
302K
199.7K
Recent content · auto-updated
Switch to:
More on TikTok
Source: native TikTok analytics, 20 April 2025 – 19 April 2026.
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Instagram views
Across Reels, posts and Stories · Last 12 months
141K
Followers (May 2026)
107K
Avg Reel views
2.35%
Engagement rate
3.08K
Avg likes per post
Growth & peak moments
+557% avg likes growth
15.2M peak Reel views
91% peak engagement (UCL post)
Recent content · auto-updated
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More on Instagram
Source: native Instagram analytics and Click Analytic, April–May 2026.
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YouTube views
Across Shorts, long-form and live · 20 Jan – 19 Apr 2026 (90 days)
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Shorts views
472K
Long-form views
257K
Live stream views
50K+
Subscribers
Typical performance per upload (first 28 days)
Shorts: 35K–59K views
Videos: 9K–14K views
Live: 4K–5K viewers
Shorts power 95% of YouTube reach
Shorts · 13.9M
Long-form · 472K
Live · 257K
Recent content · auto-updated
Switch to:
More on YouTube
Source: native YouTube Studio analytics, 20 January – 19 April 2026 (90-day window).
Audience
A young male football audience at scale.
Built across TikTok, Instagram and YouTube, Rory has developed a highly concentrated young male football audience that brands struggle to reach at scale anywhere else.
87%
Male
72%
Aged 18–34
46%
UK-based
See full audience breakdown
Age
13–17
1%
18–24
34%
25–34
38%
35–44
16%
45–54
8%
55+
4%
Top locations
United Kingdom
46%
United States
11%
Ireland
5%
Australia
3%
Kenya
3%
South Africa
3%
Canada
1%
Gender
Male
87%
Female
12%
Other / unspecified
1%
Combined TikTok and Instagram audience data, weighted by follower base (~750K TikTok / ~131K Instagram). Figures approximate. April–May 2026.
Rory's content ecosystem
One creator. A complete football content ecosystem.
From viral short-form and live football debate to YouTube, podcast and social-first storytelling, Rory's platform is built to meet football fans wherever the conversation is happening.
469M+
TikTok views
750K+
TikTok followers
141K
Instagram followers
14.6M
YouTube views in 90 days
76K
X followers
Up to 13K
Podcast listens per episode
Explore the channels
@rory_talks_football
Main football hub
336.9K followers · 44.3M likes
View channel
@rory_talks_arsenal
Arsenal-led football content
212.8K followers · 21.7M likes
View channel
@rory_talks_more
Additional short-form reach
199.7K followers · 28.2M likes
View channel
@rorytalksfootball
Reels, stories and campaign amplification
141K followers
View channel
@RoryTalksArsenal
Shorts and longer-form football content
50K+ subscribers · 14.6M views in 90 days
View channel
@Rory_Talks_Ball
Live football reaction and fan debate
76K followers
View channel
Back Post Podcast
Twice-weekly football conversation
2× episodes per week · up to 13K listens per episode
Listen
@touchinggrasshq
Touching Grass HQ · group football collab
Collaborative short-form content
View channel
@TouchingGrassHQ
Touching Grass HQ · long-form group content
Collaborative YouTube channel
View channel
Among others, Rory has worked with
See the work
Branded content that lands like Rory's own.
Why brands work with Rory
Built for the conversation brands actually want to be in.
Football-first
Football comes first. Arsenal is part of the story, not the limit. Rory has the credibility to speak across Premier League culture, transfers, tournaments and the wider game.
Always Moving
Rory moves with the football calendar in real time - from match reactions and transfer stories to tournament builds, breaking moments and weekly fan talking points.
Built for Fans
A young, male, football-obsessed audience that turns up for the conversation and stays for the takes. For brands, that means relevance, attention and permission to enter the culture.
Brand-safe Edge
Rory brings wit, banter and opinion without relying on tired rage-bait - giving brands personality and energy without unnecessary risk.
What we'll build for you
Built around the way fans watch, react and talk football.
From fast social moments to deeper presenter-led formats, Rory's ecosystem gives brands flexible ways to show up in the football conversation.
01.
Social / Short-form
TikTok, Instagram and YouTube Shorts content built for reach, reactive football moments, fan conversation, launches and fast-turn campaign storytelling.
02.
Video & Live
YouTube integrations, live streams and watchalongs that give campaigns more depth, visibility and shelf life.
03.
Podcast & Community
Back Post host-reads and recurring podcast moments designed for storytelling, education and repeated brand messaging.
04.
Presenter & IRL
Studio work, matchday content, fan interviews, event hosting and branded presenter formats.
Built around your objective
From reach to results, Rory can be built around the brief.
Whether the goal is awareness, education, conversion or long-term football relevance, Rory's platform can be shaped around the moments your brand needs to own.
Reach
High-reach short-form content built around football moments, reactive hooks and fan conversation, designed to get brands seen quickly and naturally.
Educate
Explainer-led content, trusted recommendations and product storytelling that help audiences understand what the brand does and why it matters.
Convert
Trackable links, codes, story stickers, pinned comments and clear CTAs designed to drive measurable action for apps, platforms and digital products.
Extend
Campaigns built beyond one post, across launches, matchdays, tournaments, podcast, YouTube, live formats and paid amplification.
Built for:
- Launch moments
- Matchday activation
- Tournament campaigns
- Community credibility
- Media & broadcast
Beyond social
From the timeline to the studio.
Rory is moving beyond social-first football content and into the wider spaces where modern football media is being made - from studio shoots and live formats to branded presenter work, podcasts and matchday coverage.
With appearances on talkSPORT and football entertainment shoots alongside leading names in the game, Rory is developing into a football voice that can move naturally between the feed, the studio, the stage and the live event environment.
- Studio guest roles
- Football panels & fan debate
- Live event hosting
- Branded presenter work
- Matchday content
- Tournament coverage
Rory Cook with Jamie Carragher on a recent 20 vs 1 shoot
World Cup 2026
The biggest football content window of the decade.
For brands looking to reach young male football fans during the FIFA World Cup, Rory offers a flexible route across TikTok, Instagram, X, YouTube, podcast and presenter-led content, from England reaction and tournament narratives to predictions, stats and daily football moments.
Enquire about World Cup availability
2026
Let's talk football
Work with Rory.
Brand partnerships, media enquiries and presenter bookings. Start the conversation with Ross at MXI Group.
Or directly: Ross@mxigroup.co.uk